DRIVE with Jim Farley

Ride shotgun with Ford CEO Jim Farley as he talks to some of his favorite people about what they drive and what drives them to succeed. New episodes released every Wednesday.

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episode 9: Bill Ford | Creating ‘the Ford of the Future’


Jim sits down with his boss, the executive chair of Ford Motor Company, Bill Ford. They discuss their shared passions and approaches to both work (relationships with employees; maintaining authenticity as leaders) and play (hockey, racing, fly fishing). And of course, they talk about the legacy of the company that Bill’s great grandfather founded. “I love the Ford history. I loved growing up with it,” he tells Jim. “But I can't wait to see what happens tomorrow.”

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00:00 Introduction

01:18 Insights into the CEO Hiring Process

03:02 Bill Ford's Connection with the Environment

05:28 Revitalizing Detroit: The Michigan Central Station Project

07:27 The Ford Family Legacy

08:49 The Importance of the Auto Industry to the U.S.

09:43 Bill Ford's Connection with Employees and the Rouge Incident

13:50 Bill Ford's Personal Interests: Fly Fishing and Hockey

16:10 Bill Ford's Passion for Racing

17:18 The Detroit Lions and the City's Sports Culture

17:49 The Story of Owning a Football Team

19:08 The Love for Cars and the Evolution of Ford

20:21 The Ford Family's Connection with the Company

21:56 The Future of Ford and the Shift to Electric Vehicles

23:31 Memories of First Cars and Learning to Drive

25:54 The Next Generation of the Ford Family in the Business

28:34 The Challenges and Triumphs of Leading Ford

32:26 Reflections on Legacy and the Future of Ford

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 March 6, 2024  34m