Struggling with what to do next in your work and life? Need a podcast with honest realtalk (the good + the bad) so you know you’re not alone? And want strategies to get out of your own way?Your host, Elaine Lou Cartas, a first-generation Filipino immigrant, is an award-winning Business and Executive Career Coach for women of color and allies. Elaine is like you - she’s been fired 3x, quit 2 jobs, changed careers 3x, and been in debt. Elaine’s success story? She’s always done what’s true to herself and wants you to know it’s possible too. She’s a former grassroots organizer, and nonprofit fundraiser.LA Weekly awarded Elaine as the #1 Thought Leader to follow, MSN recognized her as the Best Leadership & Executive Coach, and Apple News featured her as one of the top 5 business coaches to follow. Elaine also has 2 courses with LinkedIn.On the WOC and Allies: Business and Career Realtalk™ Podcast (formerly known as the Color Your Dreams podcast), Elaine reminds you that your definition of happiness in work and life can continuously evolve...
https://elainelou.com/podcast/
episode 82: 82: Have a Job? Why and How to have a Personal Brand with Visa VP Matt Story
What do people say about you when you leave a Zoom call or physical room?
Why should you even care?
First, you shouldn’t care what other people think.
I’m not talking about being liked. I’m talking about your personal brand. And you might be thinking… Elaine, I have (or want) a full-time job. Why do I need a personal brand?
Personal brands aren’t necessarily social media lifestyle shots and brand partnerships. Although, you know I would take a Target partnership in a heartbeat ;)
A personal brand is the intersection of your skills, your values, and the impression you leave on people everywhere you go. When you have a strong personal brand, your name comes up when you aren’t in the room, and the opportunities start stacking up.
When it comes to your career, a personal brand makes an impact when you’re:
- Looking to get a raise/promotion
- Finding a new job/industry
- Or getting a new client
For example, personal branding has led to:
- My client getting a $25k raise because she put together a memo of all the things she’s done and exceeded within a year and had colleagues who raved about her
- When another client changed industries, he got a job cause of a referral
- And for my own business, the majority of my clients are referrals AND renewals
I recently interviewed my friend, #GIRLDAD, and Visa's Vice President of Global Brand Partnerships and Advocacy, Matt Story.
Matt is a dedicated husband to an entrepreneur, father, podcast host, investor, and marketer. He is a sneakerhead and loves Peloton and basketball.
In this podcast, Matt shares how:
- He used his personal brand to transition from working at P&G (a consumer company whose brands include the deodorant Secret and soaps like Dawn) to working in the financial industry with Visa.
- He was intentionally finding companies with the right mentors, sponsors, advocates, and peers to help him where he is now, especially as a person of color
- He uses his personal brand to connect with his colleagues and clients
What We Cover in This Episode:
- Understanding Personal Branding
- The Power of Personal Branding in Building Relationships
- How the Role of Mentorship and Sponsorship Can Help Build Career Progression
If you would like to see how to work with me to create a more sustainable life where you can be more present with yourself and create your own checklist of success that’s not created by society and loved ones, then schedule a complimentary legacy business and career review at elainelou.com/call
Resources Mentioned:
Subscribe to the Business & Career Diaries Newsletter: elainelou.com/join
Where We Can Connect:
Apply to the Business & Career Mastermind: elainelou.com/mastermind
Schedule a Business & Career Audit call with me to see if it’s a good fit to work together: elainelou.com/call
Follow the Podcast on Apple: WOC and Allies: Business and Career Realtalk
Follow the Podcast on Spotify: WOC and Allies: Business and Career Realtalk
Follow Elaine on Instagram: @elainelou_