Smarter Podcasting: Making Podcasts Better

<br>Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.<br/><br>Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.<br/><br>The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts. <br/><br>Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you.<br/><br>Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.<br/>

https://sevenmillionbikes.com/smarterpodcasting/

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episode 27: A Podcasting Journey with Erin and John from Connect-Empower Podcast

[transcript]


In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show.

Erin and John share their journey from initially thinking podcasting would be as easy as hitting record on a phone to realizing the complexities involved, such as editing, hosting, distribution, and promotion. They highlight the value of Niall's guidance in navigating the technical aspects and overcoming common pitfalls like not hitting record or talking over each other.

Throughout the conversation, Niall emphasizes the importance of producing high-quality audio, staying consistent, and focusing on connecting with a niche audience rather than appealing to the masses. He also shares insights from his own podcasting experience, including the surprising growth of his older shows due to their evergreen content.

Key Takeaways:

- Podcasting requires a significant time commitment, often 8-10 hours per episode when accounting for all tasks involved.
- Investing in quality equipment and editing skills is crucial for producing a professional-sounding show.
- Consistency is key, even if it means releasing episodes less frequently or in seasons.
- Focus on connecting with your target audience rather than seeking mass appeal.
- Evergreen content can continue to attract new listeners for years after its release.

"Imagine if every week those amount of people were in a room listening to what you have to say. They showed up because they want to hear exactly what you want to hear." - Niall Mackay

Ready to start sharing your story and launch your own podcast? Don't let fear, lack of knowledge, or technical barriers hold you back any longer. Enroll in "How To Start A Podcast: Get your voice out & share your story" today and take the first step towards creating a successful podcast that reaches and resonates with your audience.

With my comprehensive course, you'll learn everything you need to know about starting, recording, editing, and publishing your podcast. Plus, you'll gain access to exclusive tips, tricks, and strategies that will help you stand out from the crowd and grow your audience.

Enroll now and start your podcast journey today!

These are the programs the Seven Million Bikes Podcasts uses. These are affiliate links so they will give us a small commission, only if you sign up , and at no extra cost to you! You'll be directly supporting Seven Million Bikes Podcasts too.
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 March 15, 2024  32m