Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered. But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence. Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today! And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
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episode 229: SEO Test Updates from Our New SEO Testing Library: The SEO Mad Scientist Episode 4
Highlights From Episode 4 - The SEO Mad Scientist:
- In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.
- They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.
- They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.
SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:
0:00 Introduction
01:14 Launch of our testing library
01:50 Recap of the YouTube test and initial observations of ranking movements
06:07 Service Area Business vs. Non-Service Area Business
07:29 Impact of link building strategies on local rankings
11:51 Recap of recent GBP map embed test results
14:09 Similarities between CTR and link building impacts
16:03 GBP suspension due to engagement manipulation.
18:33 Getting instant verification using Google Guide accounts
22:06 Custom signals test results
24:01 Importance of Relevant Content in your website
27:02 Updates on the tests we did on Geo, Niche, and Brand Networks
31:35 Testing On-Page Optimization
42:34 Conclusion