News, information and interviews about the photo/imaging business. This is a weekly audio podcast hosted by Gary Pageau, editor of the Dead Pixels Society news site and community. This podcast is for a business-to-business audience of entrepreneurs and companies in the photo/imaging retail, online, wholesale, mobile, and camera hardware/accessory industries.If you are interested in being a guest on the podcast, email host Gary Pageau at gary@thedeadpixelssociety.com. For more information and to sign up for the free weekly newsletter, visit www.thedeadpixelssociety.com.
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episode 158: Charting Creative Entrepreneurship and Small Business Marketing with Drew Donaldson
Have you ever found yourself at a career crossroads, yearning for creative liberation and the thrill of entrepreneurship? Drew Donaldson, founder of GroHaus, joins Gary Pageau of the Dead Pixels Society to share his transformation from a film and television graduate to a marketing maven. Donaldson transports us through inspirations drawn from his parents' business savvy, and how a mix of resilience, strategic thinking, and a dash of serendipity allowed him to cultivate a flourishing marketing agency amidst the chaos of a global pandemic.
Donaldson provides an insider's look at the delicate dance between maintaining creative gusto and the practicalities of delivering standout marketing services. He dissects the nuances of small business marketing, from the allocation of budgets to embracing technological advancements, all while keeping the human touch at the forefront—think Ace Hardware's neighborly charm versus the big-box detachment.
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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning