Startup Selling: Talking Sales with Scott Sambucci

Real Advice for Startup Founders and Managers on Customer Development and Creating a Sales Process and Strategy for Enterprise Sales.

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Go Farther Episode #5: Resilience: Be Resilient


In this episode, Scott emphasizes the universal importance of resilience, offering three essential steps: commitment, control, and challenge. He shares a personal story of resilience during a demanding training run, illustrating the power of perseverance in overcoming obstacles. Customer needs revolve around persisting with business efforts, including prospecting and maintaining focus amid distractions. Budget considerations stress the ongoing necessity of consistent prospecting efforts in business operations. Scott introduces strategies for building resilience, such as leveraging past experiences and setting aside dedicated time for prospecting. Overall, the episode provides actionable insights for cultivating resilience in both personal and professional spheres, empowering listeners to overcome challenges and achieve their goals.



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 March 22, 2024  48m