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• Podcast Movement Evolutions starts later today in Los Angeles. The first session is the orientation event for new and veteran attendees. The AMBIES awards take place at 6pm PT / 9pm ET tonight: here’s a live video feed for you to watch the ceremony wherever you are (or see your email from Podcast Movement to RSVP). We’ll have a full list of winners tomorrow morning; and some exclusive data ahead of the unveiling of the Podnews Report Card 2024 at 9am.
• Apple Podcasts has updated its Content Guidelines. The main changes are that the company now requires use of AI to be prominently disclosed in both the audio and the metadata; and AI cannot be used to mislead. (¶1.11 and 1.12) Apple also requires creator-provided transcripts to accurately reflect and correspond to the content (¶5.1).
• Similarly, YouTube is now requiring disclosure about the use of AI in certain circumstances. You’re specifically required to disclose if you’re using AI to “make a real person say or do something they didn’t say or do”, “alter footage of a real event or place”, or “generate a realistic scene that didn’t actually occur”. Visual (or, we presume, audio) effects, like noise reduction, are not required to be disclosed; nor “clearly unrealistic content”.
  • Podnews does not use AI in any part of our editorial process. More info

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• 61% of podcast listeners say they discover new podcasts from advertising within the shows they currently listen to. Veritonic has published its Podcast Advertising Efficacy Guide. The guide contains information on targeting, brand familiarity, and creative composition.
• MrBallen is the latest podcast creator to release a book. The graphic novel, MrBallen Presents: Strange, Dark & Mysterious, will be released in October.
• Pocket FM, an Indian audio platform, has received $103mn in funding. The company has now raised $196mn in total. It allows its users to buy “coins” to purchase audio content.
• Apple and Spotify measure listener retention differently, notes Pacific Content in a blog post.
• Podcasting could be a $43bn business by 2032, says a report from market.us.
• Spotify is testing video-based premium learning courses in the UK.
• Podcasting People, a community to bring podcast enthusiasts and professionals together, has launched its paid tier. Subscribers get access to a monthly virtual ‘mixer’, reviews, and articles.
• Spotify paid more than $9bn to the music industry last year, the company said in a report.

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