PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 217: Stand for Something with Gini Dietrich of Spin Sucks
Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.
Key Takeaways:
- The Spin Sucks story
- Why thought leaders should be bold
- Why Gini loves AI
Episode Timeline:
2:00 How to come up with podcast ideas
3:20 Why is Taylor Swift a great marketer?
5:00 How Spin Sucks grew from a blog to a movement
7:00 Why ethics is the backbone of Spin Sucks
9:15 How to define results with a client
10:15 The PESO model
13:15 The importance of creating authority and trust
14:00 Gini on thought leadership
17:00 Gini's thoughts on AI
This episode’s guest:
· Gini Dietrich
· Spin Sucks.com
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Hosted on Acast. See acast.com/privacy for more information.