Welcome to The SEO Mad Scientist, where we dive deep into the ever-evolving world of SEO testing to bring you valuable and actionable insights. Join us as we uncover correlations between our latest experiments, algorithm updates, and industry shifts, providing you with the knowledge you need to stay ahead in the digital landscape. Curious about what we're currently testing? Interested in how our SEO experiments align with recent algorithm updates? Wondering about the implications for your own strategies? Look no further – we've got you covered. But that's not all. We don't just talk the talk; we walk the walk. Tune in as we candidly discuss our most recent testing results and the strategies that are making waves in the SERPs, helping you navigate the ever-changing SEO landscape with confidence. Whether you're a seasoned SEO pro or just starting out, if you want to stay on top of the latest developments in the industry, subscribe to "The SEO Mad Scientist" today! And hey, if you're an SEO aficionado or agency owner with insights to share, we'd love to have you as a guest on the show. Reach out to us – let's collaborate and elevate the conversation together!
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episode 230: SEO Test Results for Pushing Local Rankings: The SEO Mad Scientist Episode 5
Highlights From Episode 5 - The SEO Mad Scientist:
- Mike and Alex delved into cutting-edge techniques for maximizing on-page SEO, emphasizing the importance of structured lists, headings, and long-tail keywords in boosting website visibility.
- They shared insights regarding the significant impact of multimedia content, particularly YouTube videos and Google Earth, on search engine rankings.
- They discussed exclusive findings from various SEO tests, including a GMB map embed test, providing listeners with valuable insights into the effectiveness of different strategies and techniques.
SEO Discussion Mike Milas + Alex C. Barr
0:00 Introduction
04:16 Exploration of on-page optimization strategies
08:56 Influence of YouTube Videos and Google Earth on ranking
12:06 Impact of Structured Lists and Headings on SEO
16:03 The Role of Long-Tail Keywords and Citations on rankings
22:04 GMB Map Embed Test
27:30 Impact of PBN Links and Map Embeds
30:43 Testing the Influence of Anchor Text Links
36:14 Testing Backlink Impact on Local Rankings
40:00 The Value of SEO Compared to Paid Advertising
45:00 The Importance of Testing and Taking Data