This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 69: Personal Branding on LinkedIn featuring Liam Darmody
For brand strategist, Liam Darmody, LinkedIn is the go-to place to help build a strong personal brand. Like other social media platforms, LinkedIn has evolved over time, growing from a place to look for jobs to a place of cultivating connections. It’s a place to attract unknown opportunities – if you use it right. In this episode, Liam shares his tips for using the platform to its full potential so you can build your personal brand, and make a few friends along the way.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/personal-branding-on-linkedin/
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(00:00) - Introduction - Liam Darmody
(01:44) - Liam's LinkedIn Journey
(04:02) - Overcoming LinkedIn Posting Anxiety
(09:49) - Liam's Personal Branding Success Story
(13:10) - The Impact of Consistent LinkedIn Presence
(19:00) - The Power of Authenticity on LinkedIn
(20:23) - Imposter Syndrome and Sharing Your Personality
(22:52) - Authenticity and Integrity on LinkedIn
(26:45) - LinkedIn's New Features
(32:06) - Advice and Quotes to Live By
(34:17) - Current Life Phase: Reinvigorating
(36:08) - Advice to Younger Self
(38:53) - Conclusion