On the Online Marketing Alchemist podcast, online business owner, marketing alchemist, social media content strategist, former social media agency owner, and somatic & energetic coach, Jess Angelini shares her best strategies for how entrepreneurs can use their social media to bring in clients. Whether you’re growing a coaching business, a spiritual business, or somewhere in between, this podcast will help you learn how to market your magic in a way that has your ideal client raising their hand (& pulling out their credit card) all while using practices & modalities that keep you regulated and aligned. Throw out the bro marketing books & forget all the BS you’ve learned through coaches and mentors who never understood you and your mission and dive into the world of building a business that aligns with you AND is wildly profitable. Connect with Jess here: https://www.instagram.com/jess.angelini/
https://jess-angelini.captivate.fm
episode 80: 80. Why Content Campaigns are Essential for Coaches Embodying the CEO Identity
In this episode of the Online Marketing Alchemist podcast, marketing expert and business coach Jess Angelini dives into the importance of content campaigns for coaches looking to embody the CEO identity and grow their businesses. Jess shares her insights on how a well-structured content campaign can help you bring in new clients, achieve your launch goals, and scale your business effectively.
Key takeaways from this episode:
- Content campaigns are more than just ad campaigns; they are organized, organic strategies designed to drive revenue and create awareness.
- As a coach and CEO, it's essential to approach your content with a strategic mindset, just like major companies do when launching new products.
- Creating a core piece of content (CPC) each week can serve as the foundation for your entire campaign, allowing you to repurpose and distribute it across multiple platforms.
- Systematizing your content creation process enables you to scale your business and easily delegate tasks to your team as you grow.
- Your social media content is not a separate entity from your business; it's an integral part of your overall marketing strategy and plays a crucial role in client retention.
- Running strong content campaigns helps you transition from an amateur to a pro mindset, empowering you to embody CEO energy and create a legacy business.
- Analyzing data from your campaigns provides valuable insights into what's working and what needs improvement, allowing you to make data-driven decisions.
If you're ready to take your coaching business to the next level and embrace your role as a CEO, this episode is a must-listen. Tune in to learn how you can create powerful content campaigns that attract your ideal clients, nurture your existing ones, and help you build the business of your dreams.
Resources mentioned:
- The Portal program: https://www.authenticinfluencemedia.com/interest-form-feb-2024
Connect with Jess Angelini:
- Instagram https://www.instagram.com/jess.angelini/
- Facebook https://www.facebook.com/jessjacobsensocial
- LinkedIn https://www.linkedin.com/in/jessicajacobsen/