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• At Podcast Movement Evolutions, YouTube announced a YouTube Podcasting 101 workshop, to take place on Apr 26. It’s the first of a number of workshops, the company said. A new “Podcasts for you” rail in YouTube was shown, using square show art; unspecified enhancements to the podcast experience in YouTube Music were also teased.
  • An enhancement to YouTube’s API, allowing the “podcast” category to be selected, is being tested by a number of podcast hosting companies to make it easier to ingest shows into YouTube.
• Google Podcasts is scheduled to close tomorrow, but in the US only. We have not got a date from the company, yet, as to when it closes in other countries. Here’s what we’d recommend as a replacement.
• Today: AccuRadio, an online music streaming service, is “to debut revolutionary new user interface driven by human gestures”. “Rate songs simply by pointing at the screen and drawing a star in the air anywhere between one and five times”, says the release.

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• Today: “Spotify Matched” is a new dating app from the music streaming company. It plans to find the love of your life by matching your listening behaviour with other Joe Rogan listeners.
• Today: Podfest Expo announced a new meetup on Jun 15 in Antarctica. “After hosting attendees from 6 continents the past 4 years, we couldn't leave one continent out,” said organiser Chris Krimitsos in an email. Glacier walks and camping are also planned.
• Steven Goldstein writes up his popular Leaders At The Top session at Podcast Movement Evolutions, in the industry track sponsored by Podnews. It’s a good transcript of the event, and worth a read.
• Rephonic is now displaying verified numbers from open analytics service OP3, if a podcast has the prefix installed. You can also claim a show by adding the OP3 prefix to it.
• Dan Misener writes about shortcuts, shenanigans, and real audience growth, noting that it is easy to buy traffic, but harder to buy audience. He also recommends using the correct language: traffic numbers are not audience numbers.
• “Last week, five of the first seven podcasts promoted on the “browse” carousel in the Apple Podcasts app were participating in Apple Podcasts Subscriptions” - Semafor suggests, after Apple’s DOJ legal action, that this is worth a closer look.

(Tip - stories marked “today” above are stories that we’d only really carry today, April 1st, if you see what we mean)

• One of the original architects of the UK’s Podcast Radio, Paul Chantler has died after a short illness. An expert in media law and compliance, he wrote articles for many websites, including Podnews. His last podcast appearance was in Ever So Lean, talking about another radio station he was involved with; he was also interviewed for Radio Moments: Conversations in April 2019. He was 64, and will be greatly missed.

• How Andreas Sator built one of the most popular podcasts in Austria - the award-winning show is Erklär mir die Welt.
• How to be a (good) podcast guest (from Jack Bridger, who’s done 70+ guest appearances so far)

• John Spurlock writes about cross-app comments for podcast apps, which would use activitypub, like a Mastodon account, under the hood. The Podnews Daily podcast has supported these for some time, if you want to take a look.
• Sam Sethi has been named as Chief Evangelist for the Podcast Standards Project. The group is dedicated to creating standards and practices that improve the open podcasting ecosystem for both listeners and creators. It held a meeting in Los Angeles last Thursday.

• "Creativity needs to be sustainable". Word On The Square interviews our Editor, James Cridland, on his recent visit to City University in London.
• Yes, We Are Open! is a branded podcast by Moneris, Canada’s largest payments processor. It’s hosted by Al Grego who travels the country telling stories of small Canadian businesses, their origins, struggles, and future outlooks. Season six starts today.
• Tenfold More Wicked returns for its eleventh season today. This season, “Fire and Brimstone,” uncovers the supernatural lore surrounding the death of Rebecca Briggs Cornell during the 1600s in Colonial New England. Twenty years before the Salem Witch Trials, it was a time when belief in the supernatural was commonplace and folklore was trusted as fact. It's from Exactly Right Media.

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