Long Shot Leaders tell the stories and secrets of leaders, Innovators, entrepreneurs, and various high achievers. We interview people of all walks of life and explore their struggles, shortcomings, challenges, and setbacks that ultimately lead to growth and betterment. Hard-hitting and fast-moving, connecting people from all walks of life to learn about entrepreneurship, leadership, relationships, cruise ships, and any other kind of damn ship you can think of. We talk to leaders in culture, film, regular business, show business, monkey business, you name it! digging deep to find the tools, tactics, and tricks that listeners can use. Michael Stein likes deconstructing why people do what they do and how they can be better.
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As they delve into the intricacies of marketing, discussing their unique niche and adaptation to changing regulations and on implementing geofencing for e-commerce, including pricing strategies and optimization techniques, Barbara Wardell and Ernesto Cul
Barbara Wardell is a seasoned marketing and ad professional with a background in specialty medicine. Leaving behind a successful career, she now disrupts on behalf of small businesses at Cullari & Wardell. With a hunter-gatherer mindset, Barbara matches customers to her clients' strengths using GPS location data, significantly boosting foot traffic and online engagement. Outside work, she's a dedicated mother balancing business with a passion for life and family.
Ernesto Cullari, Chief Marketing Officer at Cullari & Wardell, is a multifaceted talent in writing, commercial photography, and directing. A pioneer in geofencing, he has an extensive background in content creation, ad management, and optimization. With experience in artist development for platinum-selling teams,
Ernesto's work spans various industries from entertainment to beauty and hospitality, with clients including notable brands like The Original Soupman™ and Chef David Burke. His expertise is showcased in his editorial writing for Fox News and his weekly columns in triCityNews.