PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 218: Biotech Communications in a Post-COVID World with Megan Prock McGrath
Megan Prock McGrath is the Managing Director at MacDougall, where she provides clients with corporate communications counsel to help them elevate their voices in the industry. She is passionate about healthcare solutions for today's pressing problems, particularly those designed to lower costs, improve care, and serve vulnerable populations. Here, Megan discusses the impact of the COVID-19 pandemic on the industry, shares insights on effective messaging for clinical trials, and addresses the healthcare issues faced by the LGBTQ+ community.
Key Takeaways:
- COVID-19 increased public awareness of drug development
- Effective messaging for clinical trials
- The LGBTQ+ community faces challenges in healthcare access
Episode Timeline:
1:50 The Impact of COVID-19 on biotech communication
3:30 Is the public more informed about the world of biotech post-COVID?
6:30 Effective messaging for clinical trials
7:15 How to appeal to clinical trial participants
11:20 The challenges of accessing Capital in a bear market
14:15 Healthcare challenges in the LGBTQ+ community
16:40 The controversy surrounding gender-diverse care
20:10 The impact of AI on biotech communication
21:45 AI and ethics
This episode’s guest:
- Megan Prock McGrath on LinkedIn
- MacDougall Advisors
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Hosted on Acast. See acast.com/privacy for more information.