Effective Communication in the S.T.E.M. workplace. Jeremy is a leadership coach who specializes in helping engineers and other S.T.E.M. professionals become great managers and leaders. Being a great leader requires exceptional communication skills, especially in environments where there are a lot of Neuro-Diverse people. We explore communicating well with people who think, communicate and see the world very differently than most. The world needs this diversity in order to make progress. Leaders who can communicate well across this diversity will set themselves apart from the rest!
https://www.NeuroConversantLeadership.com
38: Carlos Alvarenga - "Persuasion is Chemistry with Language"
Carlos Alvarenga, author of The Rules of Persuasion, discusses the importance of persuasion in effective communication. He explains that persuasion is a demonstration that something is true or appears to be true, and it can be achieved through the character of the speaker, the arguments presented, and the emotions evoked. Alvarenga emphasizes the need for authenticity in persuasion and cautions against using fake emotions or sentimentality. He also highlights the importance of understanding the audience and tailoring the message to their needs and preferences.
Learn more about Carlos at
https://www.carlosalvarenga.com/
Sound Bites
"Persuasion is chemistry with language."
"The words in the card that were printed at the factory are sentimental. What you write into the card is emotion."
"Think about what must be true in order for any message that you're gonna give to work."
Chapters
00:00 Introduction and Background
01:22 The Journey to Writing The Rules of Persuasion
04:31 The Need for Persuasion in the STEM Fields
06:35 The Definition of Persuasion
07:41 The Three Modes of Persuasion
09:35 The Innate and Learned Skills of Persuasion
10:42 The Dark Side of Persuasion
12:05 Using Persuasion to Interpret Political Messages
12:54 The Transition from Technical Expertise to Leadership
17:07 The Power of Personal Stories in Persuasion
24:31 The Difference Between Sentimentality and Authentic Emotion
24:38 Tailoring Communication for Different Audiences
27:07 Three traits in a great communicator
29:24 Simple vs. Easy
31:31 Conclusion and How to Connect with Carlos Alvarenga