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episode 231: What's Ranking in Local - Branding, Signals, PBNs & Map Embeds?: The SEO Mad Scientist Episode 6
Highlights From Episode 6 - The SEO Mad Scientist:
- As Mike, Alex, and Danielle discussed, the custom signals test on Danielle's insulation business revealed a significant impact on rankings, with competitor links and optimized listings playing crucial roles.
- They also highlighted the importance of building a strong brand presence in conjunction with SEO efforts, citing the cumulative effect of various brand properties and references.
- Additionally, they explored the synergy between SEO strategies and other digital marketing channels like Facebook ads and PPC campaigns, emphasizing the potential for integration to enhance overall online performance.
SEO Discussion: Mike Milas + Alex C. Barr + Danielle Windsor
0:00 Introduction
00:48 Signals Test Update
07:33 Testing Signals Locally
14:17 Branding and Ranking Correlation
11:06 Tracking keywords & call sources
17:45 Inner Pages and Rankings Correlation
22:13 What’s in our SEO testing library
26:13 PBN and Map Embed Updates
32:33 Impact of Google Updates
37:40 Citation Impact on Local Rankings
42:27 Ranking Organically v in Maps
44:00 Conclusion