Welcome to SMACK! Just like our name, everything we do here is a little different and yet you’ll probably have more fun here than elsewhere. SMACK Hospitality Media is your one-of-a-kind source for hospitality and tourism-related edutainment. It is our mission to provide fun and engaging content for industry professionals in modern media formats. With our podcast we aim to give everybody around the world the chance to meet key decision-makers and trailblazers of the hospitality industry. Chasing that ambitious goal, our hospitality podcast airs twice a month between September and July. So, join the conversation, tune in and never ever lose your curiosity. Enjoy the show!
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episode 87: Atul Chopra – FreshOn Table | Minimum emissions, maximum nutrition – harvest on demand
Founder & CEO @FreshOn Table
Have you ever wondered what grows in the desert?
We have. So we sent Phil to talk to someone who knows - Atul Chopra, Founder and CEO of FreshOn Table, who supplies restaurants and hotels in UAE with fresh greens and other edibles.
Minimum emissions, maximum nutrition is his motto and led him to create a company that connects farmers to #chefs - so close, that they can harvest on demand.
Atul has a lot to tell about circular economy and agritech, because six hours from field to kitchen don’t come from nothing. It takes a lot of data analysis, entrepreneurial expertise and education to get this loop going.
As Phil found out, there is a lot more we can learn from Atul, who moved from banknotes and Excel sheets to soil, water, and baby carrots. The serial entrepreneur calls 16 African countries his “playgrounds” and has lived in many more countries.
Besides this, Phil outs himself as a country boy – you better tune in to this episode!
Enjoy the show!