Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.
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episode 50: Episode 50, The Upside of Being Inside - Jim Wortley, Loblaw
In this episode of Inside Jobs, Jim Wortley expounds on advancing the creative agency at Loblaw—Canada’s largest retailer and provider of grocery, pharmacy, health and beauty, apparel, financial services, and wireless mobile solutions. As an award-winning external agency creative director turned in-house advocate, Jim values the unique position and visibility that goes along with being on the inside. He and his team take full advantage of the insights they gain by seeing where Loblaw is headed as it unfolds, capitalizing on their exposure by delivering highly creative, highly impactful omnichannel solutions to a range of businesses.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from EKCS.