This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 70: Creating a Video Content Strategy featuring Tom Langan
Ever wonder how a two-time Emmy nominee approaches storytelling? Tom Langan has spent his 20-year career in television keeping one thing consistent: appealing to the human side of storytelling. In this episode, Tom addresses the need for a strategic approach to content creation and putting your audience first. We hear snippets from his book, Legendeering, a guide for a video communication strategy, and the role reciprocity plays in communication strategies. His episode is full of examples of how to talk to people like people to build connections and add value to your stories.
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: gravitygroup.com/podcast/creating-a-video-content-strategy/
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(00:00) - Tom Langan Introduction
(01:16) - Tom's Journey into Production
(04:14) - Tom's Early Career and Transition into Storytelling
(11:53) - Tom's Approach to Finding and Telling Stories
(15:15) - Core Principle: Lead with Value
(17:25) - Why Write a Book Instead of Making a Video
(20:28) - The Power of Video in Business
(23:15) - The Importance of Audience-Centric Storytelling
(26:04) - The Role of Emotion and Context in Storytelling
(30:12) - The Importance of Video Content
(34:15) - The Power of Episodic Content
(41:04) - The Importance of Humanizing Business
(45:11) - The Current Chapter of Tom's Life
(46:46) - Advice to Younger Self