I'm Jess Collins, The Feral Writer, Soulful Marketer and Creatress of Empress, the membership community for authentic marketing. We are all taught to follow the same route, one of high growth and fast pace. But what if you want to take a different path? One which is slower, more mindful, more authentic. It is my mission to champion meaningful marketing, courageous content, selling with authenticity and soulful storytelling. I encourage you to come as you are and create from the heart space – meaningful marketing for soulful creatives. Each Thursday, I'll be discussing, disrupting and challenging the world of marketing and creating space for the empaths among us.
https://www.jesscollins.co.uk
episode 45: Lead Magnets with Meaning
Have you ever received a lead magnet that felt more like a bait-and-switch than a cherished gift? I share that frustration with you today as I unpack the transformation of lead magnets from mere email collection tools into invaluable gifts that resonate with the soul.
As a seasoned copywriter, I know the disappointment of shallow content all too well, and in this episode, I wholeheartedly oppose this norm. Together, we'll explore the essence of what makes a lead magnet effective and deeply meaningful—something that mirrors the expertise and passion you pour into your work, fostering genuine connections from the get-go.
Find out more about Jess and the Empress membership community at jesscollins.co.uk or The Feral Writer on Instagram.
M Path is produced and managed by Urban Podcasts.