John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is the modern day version of Think and Grow Rich with a revolutionary 17-step roadmap to financial freedom and fulfillment. Learn more at UncommonSuccessBook.com
https://www.EOFire.com/
The New Rules of Email Marketing with Matt Paulson
Matt Paulson is the founder and CEO at MarketBeat. He is the author of Email Marketing Demystified.
Top 3 Value Bombs
1. The goal for your ESPs is to show that people actually want your email and they will put your emails in the inbox, not in the spam folder.
2. In terms of who can get your message to the inbox, it’s more about you and what type of email you’re sending and who’s sending it for you. Your reputation will be your reputation. You can do that in any ESP.
3. Most people don’t send enough email. If you have a list, you should be emailing once a week at a minimum. For a highly-engaged list, you can send as much as once every day.
Build a Massive Mailing List, Write Copy that Converts and Generate More Sales. Get the book for 0.99 dollar in Amazon - Email Marketing Demystified
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