PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 220: 'PR Confidential' with Amanda Proscia of Lightspeed PR
Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.
Key Takeaways:
- Answers to common questions about PR
- The "3 I" formula
- Why do we need to keep making the case for PR?
Episode Timeline:
1:30 What inspired Amanda to write "PR Confidential"?
3:15 Are tech people open to learning about PR?
4:15 The difference between PR and advertising?
5:15 PR is more than writing press releases
6:15 The "3 I" formula for newsworthiness
7:30 What is good thought leadership?
10:00 Why do we have to keep selling the idea of PR?
13:45 Why "PR Confidential" is written like an advice column
15:00 The "confidential" parts of Amanda's book
16:24 The PR elevator pitch
18:00 "PR Confidential Part 2: The sequel"
This episode’s guest:
• Amanda Proscia on LinkedIn
• Download "PR Confidential" for free at Lightspeed PR and Marketing
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Hosted on Acast. See acast.com/privacy for more information.