The Point is about content creation, promotion and management. This program showcases people and their experiences in telling their stories, promoting their ideas and making a difference. From the corporate world to the landscape of government, from issues advocacy to product promotion, and from the use of audio media to printed books, each episode of The Point shares lessons learned from those whose jobs focus on making the desired impact with their chosen audiences -- and ultimately building successful products, services and programs. The Point is an official podcast of Henley Point.