In this episode, Jess Angelini discusses the problems she sees most online business owners facing in their social media posts. She identifies five key issues: posts not going deep enough, lack of campaigns, unclear ideal client, not embodying the message, and handing off the message too soon. Jess emphasizes the importance of auditing your own social media and developing a strategic approach to attract and convert the most aligned clients. She also introduces her program, The Portal, which focuses on helping business owners develop their message and create effective campaigns.
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