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episode 42: #42: Branding Strategies for German Food Products in Vietnam – Part 2: Tips & Outlook
In the last episode, we listened to the stories and experiences of Zott and Schogetten in Vietnam. In part two of the show, we will dive deeper into the intricacies of marketing strategies employed by the two German brands, and we explore insights from a marketing expert, like RedFern Digital.
We also uncover the innovative solutions and strategies implemented by Zott and Schogetten to tackle the unique challenges of the Vietnamese market, shedding light on their approaches to capturing the hearts and taste buds of Vietnamese consumers. Finally, we will hear directly from all the guests themselves about their vision for the future in Vietnam, as well as insights on the evolving landscape of food branding in the country.
The podcast featured:
Mr. Ryan Molloy, CEO, RedFern Digital
Ms. Tran Thuy Duong, Marketing Manager, Zott Vietnam
Mr. Dang Nhat Minh, Branch Director, Minh Anh Trading & Consultancy Ltd. (Schogetten’s Distributor in Vietnam)
Host: Ms. Trang Tran, Marketing and Communication Specialist, AHK Vietnam
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At AHK Vietnam and in the context of our Competence Centre for the German Agricultural and Food Industry in Vietnam, we're dedicated to empowering German businesses to navigate this market seamlessly. Our comprehensive services can be found at https://vietnam.ahk.de/en/services. We are happy to discuss your business interests further!