A weekly football podcast diving into the world of the Bundesliga, one topic at a time.
https://audioboom.com/channels/4864162-the-tribune-podcast
Episode 7: The marketing behind the world's anti-establishment club, St Pauli
This week Ross Dunbar and Stefan Bienkowski sit down with St Pauli's sales and marketing manager, Martin Drust, to discuss the manner in which Europe's most anti-establishment club sells itself abroad and to new fans.