Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base
In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary…