Fritz for Future

Grüne Mode ist nicht stylisch, fair einkaufen zu teuer, auf Verpackung verzichten unhygienisch... Veränderungen treffen immer auf Vorurteile. Entrepreneure und Vordenker, wie Fritz Henkel einer war, antworten darauf: mit Innovationen für das Leben von morgen. Gesünder essen, achtsamer leben, bewusster einkaufen – was könnten wir nicht alles besser machen. Und was kann ich als Einzelner überhaupt entscheiden und bewirken? Fritz for Future informiert, inspiriert, schafft Bewusstsein. Bewusstsein für die richtig wichtigen Themen unserer Zeit. Easy Lifehacks, krasse Gründerstorys, utopische Gedankenspiele: Moderatorin Janine Steeger trifft auf Menschen, die zeigen, wie es gehen kann – nachhaltig wirtschaften, gründen, denken. Fritz for Future hebt den Daumen und nicht den Zeigefinger, denn nachhaltig verändern können wir uns nur gemeinsam.

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episode 83: How can algae help us detoxify the fashion industry? – with Algaeing

01.05.2024 Have you ever thought about the composition of your clothes, or how the bright colors on your favorite shirts were created? In this episode, Janine talks to Dr. Renana Krebs, co-founder and CEO of Algaeing, about the ways algae could potentially reinvent the ways of today’s fashion industry. After seeing the danger and toxicity of conventional textile productions and colorful dyes, Renana decided to take matters into her own hands and build a company that uses algae to create and dye clothing in a safe and sustainable way. But how exactly does this work? Renana walks us through the processes of developing textiles and dyes with the seemingly inconspicuous organisms we know as algae.

In this episode, you will learn:

Why the fashion industry needs detoxifying
How algae can turn into textiles
How algae can impact the future of fashion

Guest:

Dr. Renana Krebs, co-founder and CEO of Algaeing

For further reading and information on this topic:

Algaeing website: https://www.algaeing.com
“To Dye For: How Toxic Fashion Is Making Us Sick – and How We Can Fight Back” by Alden Wicker: https://www.penguinrandomhouse.com/books/705645/to-dye-for-by-alden-wicker/
More articles and literature by Alden Wicker: https://www.aldenwicker.com/articles

You enjoyed this episode and don’t want to miss any future episodes of Fritz for Future? Then subscribe to our podcast! You’ll find us on all podcast platforms or at henkel.de/podcast. Feel free to leave us a review or send us a message to fritzforfuture@henkel.com

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Miete als Nachfolger von Secondhand in der Modeindustrie – mit CLOTHESfriends (German only) https://open.spotify.com/episode/1w2P78jqbdKAneDYQNqGjb?si=d1d25644c3a5496&nd=1&dlsi=670664722cda4cfb
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