John Lee Dumas is the founder and host of the award winning podcast, Entrepreneurs On Fire. With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row. His first traditionally published book, The Common Path to Uncommon Success is the modern day version of Think and Grow Rich with a revolutionary 17-step roadmap to financial freedom and fulfillment. Learn more at UncommonSuccessBook.com
https://www.EOFire.com/
Hacking the Press Release with Mickie Kennedy: An EOFire Classic from 2021
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.
Top 3 Value Bombs
1. The headline and writing are essential aspects, but the most critical part of the press release is its strategy - what are you announcing?
2. The most important metric that you can use to measure your press release performance is your sales.
3. A press release is an effective way to get yourself out there and share what makes you different from the media.
How To Build A PR Campaign Designed To Get Massive Media Coverage - FREE PR Strategy Video Training
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