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• First look: Wondery has released its own ad measurement suite, Wondery Ad Analytics - a new collection of first-party and third-party tools offered at no cost to qualifying advertisers. The suite offers six measurement products and over a dozen third-party vendors.
• Podtrac released its rankers for April.
  • Globally, iHeart is now listed in the global ranker, and, over 50% bigger than Acast, it debuts at #1. Acast was #1 global podcast publisher last time.
  • In the US, Libsyn Ads debuts at #3 publisher, while in podcasts, The Daily is #1 again, beating NPR News Now.
• As part of a set of announcements, Apple released Logic Pro for iPad 2 and Logic Pro for Mac 11, offering stem splitting to separate vocals from instruments, and an AI-driven backing band feature.

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• The biggest podcast ever on YouTube is that episode with Joe Rogan and a slightly giddy Elon Musk, which has 69mn views, right? Wrong - it’s actually an Arabic language podcast from Saudi Arabia. The Fnjan podcast, now hosted with Thmanyah, has achieved more than 100mn views in the last eighteen months for its episode with a relationship and communication skills trainer.
  • Podtrac’s global ranker includes YouTube views, which helps us understand how large the video platform really is. iHeart sees 16% of its consumption from YouTube; Libsyn Ads sees 11%; and Sonoro just 3%. But, DailyWire+ sees 24% of its consumption there, and YouTube is responsible for 61% of Paramount’s consumption. Podtrac says that to be counted, a YouTube playlist must correspond to podcast content that is distributed via RSS.
• Mamamia has launched “Sam”, an AI-powered voice, built by merging host voices on the network, offering “close-to real time” programmatic audio advertising across the women-focused podcast network. We asked the company what it sounded like; the results are in the press release.
• Podcast fanzine Good Tape is now accepting editorial and art pitches for the next issue, The Celebrity Issue. Writers will receive $.50/word on the theme of celebrity and fame in podcasting.
• In the UK, the winners of the ARIAS 2024 were announced. Best New Podcast went to Rob Burrow Seven, Meets..., hosted by a former rugby league star who has motor neurone disease.
• In brief: Libsyn reports that Apple Podcasts has dipped below 50% for the first time for shows it hosts ... Global has partnered with Lucky 17; Global will co-produce and market the production studio’s shows ... Blue Wire has added a number of athlete-led shows to its slate ... and, Elon Musk listens to podcasts “about the fall of civilizations“ to fall asleep.

• The former Chief Operating Officer of Campside Media, Amanda Brown has joined the Mission Based Media Strategic Advisory Board.
• Lorna Clarkson has joined Australian podcast production company Audiocraft as Head of Production. She joins from LiSTNR and Kinderling Kids.

• Ausha suggests: Learn how to expand your podcast's reach by transforming audio episodes into captivating videos.
• Ausha suggests: Step into the world of video podcasting and learn how to perform with your podcast on YouTube.
• Golden Goose Creative suggest what to include on your podcast website.
• How do private podcasts work? Transistor has updated its guide.

• With Airwave: HerMoney’s Jean Chatzky says: “Airwave is a fantastic partner, who respect the integrity of our shows, save us time, and drive our sales."
• Money Confidential with Katie Morley is brand new from The Telegraph in the UK today. Each episode, Katie will be joined by a financial expert in their field to help solve reader debates alongside a Telegraph commentator offering their own view.

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