Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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LensCrafters Targets Millennials With New Marketing Campaign
In episode 64 of Total Retail Talks, Sarah Landsman, senior director, brand strategy and eye care marketing for LensCrafters, a Luxottica Retail brand, discusses the retailer's latest national marketing campaign, See.Good.Daily, which is helping to drive awareness of contact lenses and daily disposables for LensCrafters. Landsman explains how the campaign is constructed to reach its…