Making Data Simple

Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.

https://www.ibmbigdatahub.com/tag/7039

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The currency of relevance


Trisha Dutta, worldwide product marketing manager for the IBM InfoSphere portfolio, explains what goes into an enhanced 360-degree view, what’s needed to deliver it and the benefits that companies are realizing, including the new opportunity to harness the currency of relevance to more accurately and delightfully connect with customers.


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 February 3, 2015  27m