Hosted by Al Martin, IBM VP of Data and A.I. Development, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.
https://www.ibmbigdatahub.com/tag/7039
Social marketing and big data
By now, most marketing managers and entrepreneurs have heard of big data, but they may not understand its impact on social marketing programs. Joining us to explain is Randy Hlavac, president of Marketing Synergy, a professor in Northwestern University’s Medill integrated marketing communications program and author of the book Social IMC: Social Strategies with Bottom-line ROI.