Making Data Simple

Organizations today are increasingly dependent on analyzing large volumes of data for strategic and operational decisions—and doing it in a timely fashion. As C-suite executives come to rely on advanced analytics, the importance of a robust IT infrastructure cannot be overstated. Adrian Bowles, founder of STORM Insights, a research and market intelligence firm, conducted research for IBM and documented his findings in a white paper titled “An Executive Guide to Analytics Infrastructure Imperatives for Advanced Analytics.” He has joined us today, along with Rick Perret, IBM’s global marketing leader for big data and analytics infrastructure, to discuss the research he conducted.