All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.
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How YouTube and Twitter Brought Sports Fandom Online -- Josh Grunberg (Head of Community Development and Growth, Whistle Sports)
Josh Grunberg is the Head of Community Development and Growth at Whistle Sports. Prior to joining Whistle, Josh worked in TV production for TSN, ESPN, and the Vancouver Canucks, where he first began experimenting with online video by posting hockey highlights to YouTube and promoting them via Twitter. In this episode, we discuss programming and audience development strategies for sports content and what’s coming next for Whistle after closing their Series C funding. Josh also conveys his excitement for YouTube Red, Facebook, Amazon, and Spotify, which he believes will be the most successful digital players given their large existing audiences and billing relationships. And finally, we debate the power of the bundle as these media conglomerates and telecoms go head to head for advertiser dollars and audience attention. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders...