Join hosts Jason “Retailgeek” Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
http://jasonandscot.com
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
EP074 - Selling on Amazon with Melissa Burdick of The Mars Agency
Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon's entry into the CPG space.
We talked with Melissa about all things Amazon, including:
- Her background at Amazon, and the early days of Amazon's relationship with CPGs.
- How CPGs have evolved on the Amazon platform
- The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
- CRaP - Can't Realize a Profit stats on Amazon
- Brands on Amazon 1p vs 3p selling
- Hybrid accounts (selling both 1p and 3p)
- Amazon Private Label
- Amazon Advertising Platforms
- AMS - Amazon Marketing Services
- AMG - Amazon Media Group
- AAP - Amazon Advertising Platform
- ARA - Amazon Retail Analytics
- Future of E-Commerce
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Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.