Plateau to Profits is a business Podcast designed to help CEO of small businesses get beyond the plateau of business and positioned for growth, scalability, sustainability and profitability. Through casual conversation and collaboration, Lisa Anderson and her guests discuss the obstacle businesses face and offer quick, bite-sized tips to overcome those obstacles and advance to the next level. The objective of the podcast is to tell the whole truth about business and to offer guidance and advice to help CEOs run their business instead of their business running them.
http://www.lisadanderson.com
Accelerate Growth With A Unique Selling Proposition – Interview With Charlotte Van Horn P2P: 041
Today I want to talk about a critical component of creating a business: finding a niche. Narrowing down your offerings to a specific area is one of the best ways to beat the competition and grow your business. My guest today has done just that. Charlotte Van Horn is the founder and operator of LOCKS-4-EVER.
Charlotte’s company LOCKS-4-EVER is an independent company based in Woodbridge, VA. Charlotte has been wearing Sisterlocks proudly since September 2005 and decided to take her Sisterlocks journey one step further by completing the 4-Day Sisterlocks Consultant Training Course in April 2012. LOCKS-4-EVER has commercial locations, they have launched an all-natural product line, and they have many plans to expand in the near future.
In addition to the day-to-day operation and management of LOCKS-4-EVER, Charlotte, and her husband, Alfredo, own a travel business, she is a long-time Associate Manager for LEGAL SHIELD, and she is a long-time professional standup comedian.
Questions I Asked Charlotte:- What was it like to start a business in a field that you had no experience in?
- How did you overcome any self-doubt or fears you had?
- How did you manage to build a loyal customer base?
- How has creating a niche served you in your business?
- How Charlotte’s legal experience has helped her create LOCKS-4-EVER.
- Why Charlotte creates a unique culture for her employees and clients.
- How she used Facebook to grow her business.
- The value in knowing your target audience.
- What it means to “cater” to your customers.
Website | Facebook | LOCKS-4-EVER
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