True North Story® provides a guiding light during one's journey to find truth and purpose in life. Co-hosts and childhood friends, John Hudson Messerall and Tama Fulton, engage celebrities, authors, musicians, business entrepreneurs and thought leaders on what influences helped lead to the discovery of their True North Story. A journey in truth meant to inspire, encourage, motivate and offer our audience hope. Are you ready to discover YOUR True North Story? Follow us on Twitter @TrueNorthStory and like us on www.facebook.com/truenorthstory. Please visit www.truenorthstory.com for more information and to inquire about booking a guest.
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Mark Schaefer: Unlocking Digital Authenticity - True North Story® Original Podcast Series
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world.
Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.
Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of many best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, KNOWN, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.
He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.
Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world.
Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years.