Our impressions from the GA UX showcase. Cody masters everything Principle. Using Keynote for prototyping. It's a sad day Michael lost his sunglasses. Listener question from Twitter, more specific feedback on getting started in UX. Network, network, network. Should you offer social logins on your product? We believe in the power of micro-interactions and progress indicators. Should you allow free use vs requiring an account? We end with Alexa upgrade craziness.