Plateau to Profits with Lisa Anderson

Sustainability. What exactly is that and how do we incorporate that into our business? Sustainability means to incorporate structure, systems, services and processes that will continue the company’s ability to grow, remain viable, and remain relevant in the marketplace. Sustainability is absolutely critical for growing businesses because you don’t want to be a “one-hit wonder.”

So how do we build sustainability? One way is to build multiple income streams and some of which are passive. Today my guest and I will be talking about exactly that.

Brynne Tillman, CEO of Social Sales Link, is a successful sales professional, sales trainer and coach spanning over 3 decades. Over the last 5 years, Brynne has been teaching Leveraging LinkedIn fo Business Development, has authored a comprehensive workbook and guide, LinkedIn for Busines Development and is now is taking the class globally. SSL’s program is delivered to sales teams and business development professionals globally through certified sales trainers. Brynne primarily works with other trainers teaching them the program and offering them the tools to train their clients. She also continues to work with a select group of companies and professionals herself to build their LinkedIn presence and train them to effectively use LinkedIn. Brynne has taught professionals from ARAMARK to TD Bank to IBM, as well as thousands of others.

Brynne primarily works with other trainers teaching them the program and offering them the tools to train their clients. She also continues to work with a select group of companies and professionals herself to build their LinkedIn presence and train them to effectively use LinkedIn. Brynne has taught professionals from ARAMARK to TD Bank to IBM, as well as thousands of others.

Questions I Asked Brynne:

1. What is social selling?
2. Is there a strategy you should build around social selling?
3. What streams of income do you have and how did you build them?
4. What’s the difference between marketing and sales?
5. What pitfalls should business owners be aware of as they start to build semi-passive income streams?

Attract. Teach. Engage. - Brynne TillmanTweet This What You’ll Learn From This Episode:

• How to better work relationships.
• The value in spending your time focusing on social selling.
• Why Brynne believes there’s no such thing as truly “passive” income.
• How much you should invest into marketing.
• The importance of putting yourself in the shoes of a consumer.

Social media is not the same as a handshake, but it will change that handshake into a hug. - Brynne TillmanTweet This Connect with Brynne

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