Why is food so important? I mean, other than the whole keeping-you-alive thing. My guest this week found his life forever changed by food when he won the first season of The Great British Bake-Off. Edd Kimber was a shy, unhappy banker when his cakes, cookies, and pies catapulted him to national fame. It was all a bit much for a young man who once dreaded attention -- but it also meant a once-in-a-lifetime chance for him to pursue his dreams of baking for a living.