Musonomics is a twice-monthly podcast about the business of the music and culture industries. Hosted by Larry Miller and produced with support from the NYU Steinhardt Music Business Program, we use data, music and interviews with newsmakers and analysts to provide insight into what's happening now -- and what's coming next.
http://www.musonomics.org
YouTube's Big Red Elephant is Loose in the Music Industry's Room
Season 2 of The Musonomics Podcast kicks off with episode 8, "YouTube is the Big Red Elephant in the Music Industry's Room." We've talked on previous shows about the streaming wars; Spotify vs Tidal vs Apple Music vs Deezer vs an ever-growing list of new faces -- but there's one streaming service with user numbers that dwarf the competition, and it isn't any of those names. In just 10 years, YouTube has become not only the biggest video streaming service in the world, but the biggest music streaming service in the world. But how did YouTube become so huge, and what's next for the streaming giant? How how will YouTube continue to impact the music industry? To find out, we look back to 2005 and trace YouTube's explosive growth over the past 10 years. Then we chat with media analyst Rich Greenfield about what all that growth and power means for the music industry, and what to expect from YouTube in the coming years. Then finally, we take a quick look at YouTubeRed, the streaming giant's new subscription service.