*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. Her newest book is entitled A Healthy State of Panic. With over 30 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today's financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or Margaret Cho. Another day learn the basics of cryptocurrency and its impact on our wallets. On Fridays, tune in as Farnoosh answers our most pressing financial questions about saving, investing and building wealth. Advice and insights always delivered through a lens of equity, inclusivity and the changing world we live in. Want more? Join the So Money Members Club at SoMoneyMembers.com. Hosted on Acast. See acast.com/privacy for more information.
http://somoneypodcast.com
489: Bushra Azhar, Persuasion Strategist
Want to learn how to get pretty much anything you want? Negotiating well is one of the tenets of being SO MONEY so to that end I’ve invited one of the world’s TOP persuasion strategists Bushra Azhar. She's going to give us her secrets to how she's been able to persuade even the most stubborn people and companies. Bushra consults with top companies like Pepsi, Unilever and Ernst & Young, as well as smaller firms to help executives persuade their bosses and to get companies to persuade their customers. And it all comes down to psychology. We’re get a PSYCH 400 level crash course today, so grab you’re your pen and paper! Some fun factoids about Bushra: She was the youngest Vice President of a bank at just 24 years old and was the only women "at the table." She began working in consulting when she moved to Saudi Arabia where they have very strict laws pertaining to women. She's not allowed to drive, open a bank account or leave the country without the permission of a guardian. Yet, she managed to build her business while working part-time and managing a family. How, exactly? You’ll have to listen to find out... For more information visit www.somoneypodcast.com.
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