Viral hoaxes and marketing, conflicts of interests and new exciting projects from Jesse and Zack, and what goes into making good music. Show Notes: offtherecord.fm Off The Record on Twitter: twitter.com/offtherecordfm Jesse Cannon on Twitter: twitter.com/jessecannon Zack Zarrillo on Twitter: twitter.com/zzarrillo Subscribe on iTunes: bit.ly/OTRfmiTunes Subscribe on SoundCloud: bit.ly/OTRsc