THE THIRD STORY features long-form interviews with creative people of all types, hosted by musician Leo Sidran. Their stories of discovery, loss, ambition, identity, risk, and reward are deeply moving and compelling for all of us as we embark on our own creative journeys.
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Settling the Underscore Vol. 3
Imagine walking into a restaurant, ordering a meal, eating the meal, giving the chef a hard time, giving the waiter a little bit of an attitude, and then deciding not to pay for the meal at the end of the night. In many ways, that's how the business of writing music for advertising is set up. Why is that? Who set it up that way? Is it possible the music creators, the composers, and music houses are responsible for giving away too much for too little?
In this third installment in a series of episodes about music in advertising former advertising executive Ken Yagoda, commercial music producer Mike Boris, and editor Maury Loeb layout the business from the advertising agency and editorial point of view, and explain who influences the music that gets chosen, how the business has changed and what the future holds.
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