Hi, i'm Alex Jacobi and this is my podcast “With love and data”. It’s about humans and machines creating epic stuff together. I’m meeting the smartest marketeers, creatives and AI specialists. Together, we discuss how to marry the amazing world of data science and AI with crazy, inspiring ideas.
https://www.alexjacobi.ai
episode 1: [EN] Marketing is anything but advertising - Javier Sanchez Lamelas
How the invention of Coke Zero started with losing 90 Million Dollars.
Javier Sanchez Lamelas tells the story about how a failed product-launch led to the invention of one of the most impressive FMCG success stories in the past 15 years: Coke Zero.
Javier is the former Global VP Marketing of Coca Cola and author of the Book "Martketing: The Heart and Brain of Branding".
Contents:
- 00:50 From losing 90M $ to the launch of Coke Zero
- 07:28 Marketing is far more than advertising
- 14:30 Forget about presearch
- 20:50 Company policies vs. creativity
- 23:55 Lateral thinking