The Popcast is hosted by Jon Caramanica, a pop music critic for The New York Times. It covers the latest in popular music criticism, trends and news.
Listen to this podcast in New York Times Audio, our new iOS app for news subscribers. Download now at nytimes.com/audioapp
Merch has become a crucial part of a musician’s rise. Here’s how it’s evolved. Guests: Procell's Brian Procell; The Cut's Emilia Petrarca; and Grailed's Lawrence Schlossman.