Hosted by author and entrepreneur, Steve Glaveski, Future Squared brings you conversations with preeminent thought leaders from myriad disciplines such as startups and entrepreneurship, technology, corporate innovation, psychology, philosophy, economics, politics, biology, human performance and productivity, motivation and self-development, management and leadership, health and fitness and more to help you think in a multi-disciplinary way, avoid relying on the first piece of information that comes to hand, kick goals in your professional and personal life and better navigate what is fast becoming, a Brave New World. Previous guests include thought leaders such as Adam Grant, Brad Feld, Tim O'Reilly, Gretchen Rubin, Kevin Kelly, Jeremy Heimans, Steve Blank, Neil Patel, Rand Fishkin, Jordan Harbinger, Omar Zenhom, Andreas Antonopoulos, Ryan Blair, Whitney Johnson and various other thought leaders...
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Episode #77: The 30 Elements of Value with Eric Almquist
Eric Almquist is a partner in Bain & Company’s Boston office. He is a leader in Bain's Advanced Analytics practice and a member of the firm’s global Customer Strategy & Marketing practice.
Eric has more than three decades of management consulting experience and delivers strategies that work for leading companies. He has led assignments in the financial services, telecommunications, internet, and electric utility industries. In addition, he uses his expertise in customer strategy and marketing to help clients to develop value propositions, improve customer experience and implement loyalty strategies.
Eric has contributed to such publications as the Harvard Business Review, Marketing Management, Journal of Brand Management and Design Management Journal. He was the recipient of a Social Science Research Council Foreign Area Fellowship and has served as a Trustee of the Marketing Science Institute.
Prior to joining Bain in 2007, Eric built extensive experience as a leader in the customer strategy sector where he founded one of the first comprehensive marketing science capabilities in the consulting
industry.
Eric earned a BA from Stanford University and MA and PhD degrees in anthropology from Boston University.
Topics Discussed:
- The 30 Elements of Value
- Customer jobs to be done
- Fundamental H-Symmetry Advancement
- Putting the hierarchy of needs to use
- Delivering on elements of value
- Customers expectations
- The impact of elements of value on CX and NPS Scores
- Using elements of value in ideation and product
development exercises
Show Notes:
1) Elements of Value - hbr.org/2016/09/the-elements-of-value
2) Maslow’s Hierarchy of needs - en.wikipedia.org/wiki/Maslow%27s_…erarchy_of_needs
3) Karen Dillon Episode - http://futuresquared.xyz/podcast/episode-74-clayton-christensens-new-theory-with-karen-dillon
4) hbr.org/2001/10/boost-your-marketing-roi-with-experimental- design
5) hbr.org/webinar/2016/07/the-elements-of-value-measuring-what-consumers-really-want
6) Steve’s Shampoo - thankyou.co/bodyCare
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