Hosted by author and entrepreneur, Steve Glaveski, Future Squared brings you conversations with preeminent thought leaders from myriad disciplines such as startups and entrepreneurship, technology, corporate innovation, psychology, philosophy, economics, politics, biology, human performance and productivity, motivation and self-development, management and leadership, health and fitness and more to help you think in a multi-disciplinary way, avoid relying on the first piece of information that comes to hand, kick goals in your professional and personal life and better navigate what is fast becoming, a Brave New World. Previous guests include thought leaders such as Adam Grant, Brad Feld, Tim O'Reilly, Gretchen Rubin, Kevin Kelly, Jeremy Heimans, Steve Blank, Neil Patel, Rand Fishkin, Jordan Harbinger, Omar Zenhom, Andreas Antonopoulos, Ryan Blair, Whitney Johnson and various other thought leaders...
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Episode #22: Rand Fishkin on Online Marketing for Large Companies...and Whisky.
Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of one of the world’s fastest growing software companies Moz, an online marketing platform that is worth more than US$120M.
He’s a board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org.
Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.
In this episode we talk:
- content marketing for large companies
- funnel optimisation
- lean marketing tactics
- Japanese and Australian whisky
Show Notes:
MOZ: Moz.com
Rand's Profile: Moz.com/rand
Follow Rand on Twitter: @randfish
Whiteboard Friday - Visualizing the Marketing Funnel: https://moz.com/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
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