Independent Radio Station based at SOAS, University of London. Broadcasting music and speech content with a focus on Africa, Asia and the Middle East. London UK · For our full content, go to www.soasradio.org
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World Radio Day 2013: Reducing child mortality using Radio in Burkina Faso
For World Radio Day 2013, SOAS Radio spoke to Professor Simon Cousens from the London School of Hygiene and Tropical Medicine (LSHTM) about a new research using a social marketing campaign on radio to reduce child mortality in Burkina Faso. The intervention is a randomized control trial, broadcasting messages about how to prevent common illnesses using radio ads and phone-in shows. The project is carried out in association with Development Media International, and Centre Muraz in Burkina Faso, funded by the Wellcome Trust and the Planet Wheeler Foundation.